Our Story
A mama, two little girls,
and one very serious twirl test
Faeella is a small-batch California dress label run by a mother and her two co-founders, ages 5 and 7.
A Letter From Our Founder
No itch, all twirl. Dresses that let childhood linger a little longer
I'm Swapnal, the founder of Faeella and a tech mom of two little girls who traded the corporate world for one filled with fairy dust. From my desk in California to late-night storytime, I kept seeing the same thing: my daughters loved dressing up, but the dresses we found were itchy, stiff, or simply not made for real little girls who run, giggle, and dream big.
So I took matters into my own hands. With a mother's instinct, design curiosity, and a lot of care, I began making dresses that look magical but feel like a hug. What started as a passion project for my daughters slowly grew into Faeella, a small-batch, story-led partywear brand for little fairies everywhere.
My girls are still my chief twirl testers. Every piece we release passes their kitchen-spin, car-seat sit, and stair-climb test before it ever reaches yours. That is the promise behind every Faeella dress: a bit of wonder, with zero sacrifice on comfort or joy.
Swapnal
Founder, Faeella · Mama of two
The Board of Twirl Directors
Meet our co-founders
Mira
Comfort Inspector · Creative Storyteller
Our big-sis co-founder lends her voice to our posts, helps pack orders on busy days, and sketches ideas that turn into real styles. Imaginative and practical in equal measure.
Can I run, jump, and still look magical?
Kiara
Chief Twirl Tester · Born Bossy
Our 5-year-old co-founder and the heart of Faeella. Her daily dilemma: mermaid sparkles or bright ruffles? She keeps us honest with one test, and when Kiara lights up, we know the magic is real.
Does it twirl and feel soft?
Hand-Picked By All Three Of Us